PROJECT INFO:

Pedally: cycling for the Whole Family. A bike sharing business specially designed for the idyllic Cape Cod region. With its inviting brand identity and user-friendly experience, Pedally ensures that cyclists of all ages can fully embrace the beauty of the Cape on two wheels.

Pedally's brand identity radiates a sense of family fun and togetherness, mirroring the warm and welcoming coastal community of Cape Cod. The website and brand were thoughtfully created with a user-centric design, providing a seamless and intuitive experience that makes it effortless for families to embark on unforgettable cycling adventures throughout the Cape.

Work: Brand identity, UX Design